you are seeing a new crop of devices like the amazon kindle fire or the google nexus that are coming in at attractive price points and certainly capturing a good chunk at the low end. >> yeah, because i guess to your point, which is when you are the first person into a market, you actually have though where to go but down in market share. when you go in, you have 100%. so is there a demarcation line for you where you do start to worry? >> you know, i mean, it seems like demand is still good. i mean, i'm not the apple analyst, but apple sales on the ipad and ipad mini are still expected to be up 50% year over year in the fourth quarter. it's a big number. they're going to sell a ton of these things. i'm not that worried. obviously, the stock is having technical challenges and tax related selling and special dividend but it still seems like there's good demand for that product. >> speaking of all these products, what about the microsoft surface? what happened to that? they're selling it, right? i haven't haereard a lot about . >> theoretically, they're selling it. >> i think they're se